01
Authoritative sources
Planned references to applicable legislation, official institutions and relevant source documents.
An innovation project in development
Verify before
you publish.
Validni is developing an AI-assisted platform to help businesses assess marketing claims and advertising content before publication — with a focus on evidence, relevant regulations and authoritative sources.
Currently in the concept and development-planning stage
The proposed workflow
From marketing claim to evidence.
The planned platform is designed to organise a preventive review into clear, traceable steps. The workflow below describes the intended product concept, not a currently operating service.
01 · ContentMarketing and advertising material submitted for review.
02 · AnalysisAI-assisted identification of claims and potential risk indicators.
03 · VerificationComparison with relevant rules and authoritative information sources.
04 · ReportStructured findings with references, evidence trail and limitations.
Designed around trust
Evidence first. Clear limitations.
Validni’s intended value is not to replace legal professionals or regulators, but to make early review more structured, explainable and accessible.
02
Traceable findings
A proposed evidence trail that shows the basis, references and limitations behind each finding.
03
Preventive approach
Designed to help review content before publication, rather than only react after a dispute.
Initial market
Starting in Serbia.
The first planned product scope focuses on the Serbian market. Expansion to neighbouring markets and the European Union would be considered after MVP development and market validation, using jurisdiction-specific rules and source providers.
Development status
Validni is currently at the concept and project-planning stage. The functional platform is proposed for development through the Smart Start project. No public product functionality is available on this website.